Clik here to view.
MRMW Awards 2015: Best New Technology Finalist
We are thrilled to announce that Antedote has been shortlisted as a MRMW Award Nominee 2015 in the category: Best New Technology.We look forward to joining the other nominees at the 2015 MRMW Award...
View ArticleClik here to view.
3 lessons marketers can learn from tech’s open source movement
Open source practices may seem counter-intuitive at first glance. Why would you offer universal access to your product’s design or blueprint for others to build and improve upon?In Silicon Valley,...
View ArticleClik here to view.
Cards Against Innovation: What the world’s most offensive party game does right
Your users know your product better than you do. Are you accessing and extracting that insight to make your product better? It takes a lot of confidence to put your idea out there, and let your users...
View ArticleClik here to view.
The Paniq Room: Experimentation is the key out
Recently, my team found ourselves with only one hour to escape a psychotic serial killer’s apartment before he came home from the bar. Thankfully… it wasn’t real life. Some of us actually went on a...
View ArticleClik here to view.
What Researchers Can Learn from BBC’s The Fall
I’ve just started watching season one of BBC’s The Fall on Netflix, and I’m obsessed. No, it’s not just because of the beautiful Jamie Dornan and Gillian Anderson – this show is intelligently written...
View ArticleClik here to view.
3 innovation principles we can learn from on-demand expert app Fountain
Have you ever found yourself Googling for answers to fix things on your own, or browsing page after page of answers on Quora, only to end up feeling frustrated by the overwhelming amount of (sometimes...
View ArticleClik here to view.
4 ways Dear Kate is changing the outdated conversation around “feminine needs”
Many brand approach women’s needs on a problem solution basis, with communications revolving around embarrassing “issues” that need to be fixed. Tampon commercials glamorize periods, pads and tampons...
View ArticleClik here to view.
Proud to be part of the GRIT Top 50 Most Innovative Market Research Companies
Since 2010, GRIT has tracked which firms are perceived as the most innovative within the global market research industry. This year, we are excited to debut on the 2015 Top 50 List of Most Innovative...
View ArticleClik here to view.
The Problem with Tautophrases
This morning, my sister and I had a short chat about Dexter’s motivations as a serial killer (typical 9am topic in our family, apparently). The whole conversation was quickly shut down when I said,...
View ArticleClik here to view.
Uber is 5!
Wow! Uber is 5 year old. It has become such a regular part of my everyday that it’s hard to imagine life without it. There was a lot of coverage about the celebrations that took place for their 5th...
View ArticleClik here to view.
Introducing Idea Accelerator
To sign up for a demo of the Idea Accelerator, click below: We know that exploring and testing ideas and concepts globally can be time consuming and expensive.That’s why, we created Idea Accelerator,...
View ArticleClik here to view.
Innovating for a New Breed of Business Travellers – Part 1
Image Credit: Starlab Tumblr[first of 2 part blog series]Part of the perks and woes of my job as a consultant is the frequent travel. It’s the easiest conversation starter that sparks passionate...
View ArticleClik here to view.
Innovating for a New Breed of Business Travellers – Part 2
In our previous blog post, we looked at three ways companies are innovating to capture the hearts and budgets of a new generation of business travelers. This week, we’ll take a look at two more ways...
View ArticleClik here to view.
Target’s Smart Home
Smart devices are everywhere you look. You can get anything from the well-known Nest thermostat and Sonos speakers to the Philips Smart Light Bulb, Mr. Coffee WeMo Enabled Smart Coffeemaker, and Parrot...
View ArticleClik here to view.
UK’s Favorite Crisps
It has been a great few weeks in England! I love seeing and buying my favorite snack brands that I can’t buy in the US, and was also very excited to see our UK work on Walkers on the shelves as well....
View ArticleClik here to view.
Amazon’s Newest Rival: Jet
It seems like there is finally a competitor for Amazon. Introducing Jet.com.Unlike Amazon, you have to be a member to use the service which is $50 a year (similar to the Costco or Sam’s Club model)....
View ArticleClik here to view.
9 Tips When Approaching Sensitive Research Topics
Let’s talk about personal hygiene. Or sex? How about death and illness?Researchers know too well that not all topics are easy to talk about, and there are certain topics of conversation that people...
View ArticleClik here to view.
Export Your Memory to the Cloud – Courtesy of Google
When I saw what Google was up to, my mouth dropped at how fascinatingly creepy life was headed.Google recently filed a patent for glasses that would record and index your real life experiences, export...
View ArticleClik here to view.
Key Insights in 15 Minutes
I recently paid full price for an app for the first time. Yes, I know, shocking.I couldn’t actually believe it myself. It is so unbelievably rare that I find an app that adds enough value to my life...
View ArticleClik here to view.
Harnessing immediacy for a better future
Money is continually the number 1 reported stressor in the lives of Americans according to the American Psychological Association, and yet financial planning is often set aside in favor of ‘want it...
View Article
